52 billion to primetime cable, according to Media Dynamics — marking drops of 3% and 7%, respectively. Despite traditional TV’s eroding value, advertisers still put more money into the bro...
Most of the TV companies have kept details of their “upfront” negotiations close to the vest. Many of them have noted increases in overall commitments, but have not offered more granular d...
” Paramount echoed those sentiments, with co-CEO Chris McCarthy revealing that “linear volume trends were in line with last year.” Warner Bros. Discovery did not disclose broader upf...
6% and 6.8%, respectively. Meanwhile, the average CPM for a 30-second ad tied to streaming fell by 16.7% — a dynamic that offset TV companies’ efforts to snare more advertising revenue. Di...