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Give Bud Light a second chance after trans row, says Trump

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Published Time: 12.02.2024 - 15:40:54 Modified Time: 12.02.2024 - 15:40:54

Former president backs brewer as the company attempts to rehabilitate its brand REUTERS/Sam Wolfe/File Photo Donald Trump has urged Americans to give Bud Light a “second chance” after a backlash from conservatives over its partnership with a transgender influencer

Former president backs brewer as the company attempts to rehabilitate its brand

: REUTERS/Sam Wolfe/File Photo

Donald Trump has urged Americans to give Bud Light a “second chance” after a backlash from conservatives over its partnership with a transgender influencer.

Mr Trump, who criticised the beer brand last year, has suggested conservatives should end a boycott of Bud Light, calling it “a Great American Brand”.

The change in stance comes after Dana White, president of mixed martial arts business Ultimate Fighting Championship (UFC), personally asked Mr Trump to support the beer maker, CNBC reported.

US brewer Anheuser-Busch suffered a backlash last year after it chose Dylan Mulvaney, a transgender influencer, to front a marketing campaign for Bud Light.

A subsequent boycott saw Bud Light lose its position as the best-selling beer in the US and $27bn (£21.4bn) was wiped off the market value of parent company AB InBev.

Shares in the company tumbled 20pc between April 1 when Ms Mulvaney posted an Instagram video promoting Bud Light and a low point in October 2023. The brewer’s chief marketing officer stepped down in the wake of the controversy.

Mr Trump was among those to criticise Bud Light at the time, describing Ms Mulvaney’s video as the “worst ad in history”.

In a social media post last week, Mr Trump said the campaign was a “mistake of epic proportions” and said a “very big price was paid”.

However, he added: “Anheuser-Busch is a Great American Brand that perhaps deserves a Second Chance?”

The reported lobbying of Mr Trump by Mr White comes after UFC signed a deal worth a reported $100m with Anheuser-Busch in October to make Bud Light its official beer. The comments also come a month before a fundraising event for Mr Trump organised by Jeff Miller, a major lobbyist for AB InBev.

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