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The Vince Lombardi Trophy is currently on display in the Super Bowl exhibit at the Paley Museum in
In addition, the exhibit, Beyond the Big Game, is, the museum said, “the first-ever showcase of memorable Super Bowl commercials from the past 50 years.” These include, it added, “Coca-Cola’s Super Bowl XIV commercial ‘Hey Kid, Catch’ featuring the Pittsburgh Steelers ‘Mean’ Joe Greene bonding with a young fan, which is considered the first truly memorable ad to air during a Super Bowl”; “Apple’s groundbreaking ‘1984’ commercial from Super Bowl XVII, directed by Ridley Scott and influenced by the George Orwell novel, which became the standard against which all future Super Bowl commercials are measured”; and “ Nike’s ‘Hare Jordan’ commercial from Super Bowl XXVI, which teams up Michael Jordan and Bugs Bunny on the basketball court, and inspired the 1996 film Space Jam.”
